Advertising is how seller attract buyer to buy a product or service.
Types of Medium :
1) Above the line.
- Above the line is printed such as magazine, brochure, outdoor/ tansit, newpaper.
2) Below the line.
- Below the line is digital media. For example TV commersial, radio, online, mobile aps.
Good advertising:
1) Build the image of your business.
2) Explain the benefit of your product or service.
Example of types of advertising :
( Brochure)
( Billboard)
( TV Commersial)
( Online)
( Transit)
Example of effective advertising :
1) Ubat Batuk Cap Ibu dan Anak ( Malaysia brand)
Ubat Batuk Cap Ibu dan Anak using "wayang kulit" (malaysia tradisional game) as their character for their advertise. 7 years ago.
2) Pepsi. ( International)
It's a very funny Pepsi commercial with Chinese Monks. 8 years ago.
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