BRANDS IN MY EVERYDAY LIFE.
TASK 2: RE- BRAND
Brief History Of Company.
In 1939, Shibaura Seisakusho (Shibaura Engineering Works) and Tokyo Denki (Tokyo Electric Company) merged to form Tokyo Shibaura Denki (Tokyo Shibaura Electric Co., Ltd.), the forerunner of present-day Toshiba. Below we introduce the main corporate logos used by the two pre-merger enterprises and the history of the logo up to the present.
Shibaura Seisaku- sho
1) 1893 : The company, which was closely linked to Mitsui Bank, initially used the logo
of Mitsui Bank.
of Mitsui Bank.
2) 1904 : After changing its name from Tanaka Seizo- sho to Shibaura Seisaku- sho, the
company adopted an original logo that employed character for “Shiba” as a
motif.
company adopted an original logo that employed character for “Shiba” as a
motif.
Tokyo Denki (Tokyo Electric Company )
4) 1925 : The company used “Mazda” as the motif for its logo, as its top product was the
“Mazda” incandescent light bulb. The name was derived from Ahura Mazda,
the central deity and source of all light in the Zoroastrianim.
“Mazda” incandescent light bulb. The name was derived from Ahura Mazda,
the central deity and source of all light in the Zoroastrianim.
Tokyo Shibaura Denki (Tokyo Shiabaura Electric Co. Ltd )
5) 1939 : Shibaura Seisaku-sho and Tokyo Denki merged as Tokyo Shibaura Denki. A
new logo combined the two existing logos.
new logo combined the two existing logos.
6) 1939 : The merged company registered the “Toshiba” trademark in 1939.
7) 1943 : During the Pacific War, the company stopped using “Mazda” since it was an
imported word and adopted a new logo.
imported word and adopted a new logo.
1946 : The “Mazda” logo was resurrected after WWII.
8) 1950 : The logo was changed to “Toshiba” in the roman alphabet.
Toshiba (Toshiba Corporation )
9) 1984 : A few years after Tokyo Shibaura Denki changed its name to Toshiba, a new
logo replaced all of its predecessors.
logo replaced all of its predecessors.
2002 : The “Toshiba logotype” was adopted as the symbol of Toshiba Group and
optimized for use in digitized formats.
optimized for use in digitized formats.
2006 : The logotype was combined with the “Leading Innovation” tagline to create a
new corporate brand.
new corporate brand.
The logo has changed by time being. But, it always represents and expresses our commitment to our customers and society through the world.
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