Graphic Design: Corporate Identity

TASK 1:

Find the idea/ subject matter.
Sketch the randomly logo.

Creative Idea (Geomatric)

TASK 2:BRAINSTORM SECTION

In this task, you are required to develop a corporate identity for a business company and your design will be use for commercial and branding purpose. You will start with research about the company that you want to do before starting generating ideas for the logo.

1. Define the subject. Create your own company and define the nature of the business.

COMPANY: NS TRAVEL

VISSION: Fly with the lowest cost travel, maintain the highest quality product and will be your unique tourism experience.

MISSION: To be the best low cost tourism and still maintain a quality product and your unique tourism experience.

Target Marketing: 12- 60 years old.

2. Define the competitor's logo.

3. Define a reference image.

4. Analyze the research.

WHAT IS A TRAVEL AGENT? (research).

Planning a trip is a time-consuming and complicated process. Travel agents simplify this process for their customers in addition to providing consultation services and entire travel packages. They may book flights, cruises, rental cars and hotels, as well as resort stays and events. Agents cater to a wide demographic, serving both individuals and corporations. They may also concentrate in a special segment of the field; many agents specialize in leisure travel, business trips, or location-specific journeys to Europe, Africa, or Asia.

5. Mind-map.

TASK 3: DESIGN DEVELOPMENT

Vectorized your idea. From the sketches, you will choose the best design or concept of the logo and develop it in Adobe Illustrator. Refine the design and experiment with various composition of the shape until you get the right concept. The design should looks good and clear of what it representing in black and white before adding the text and color, and also the appearance of the logo elements in various sizes.

Sketches for my own logo.
Logo for travel (NS TRAVEL)

DESIGN ON ILLUSTRATOR.

EXPERIMENT WITH TYPEFACE.

EXPERIMENT WITH SIZE IN BLACK AND WHITE.

EXPERIMENT WITH COLORS.

EXPERIMENT WITH SIZE IN COLORS.

THE MEANING OF LOGO.

COLOR GUIDELINE

WEEK 5

Designing stationery is part of the corporate identity development and branding process. You can express your creativity in the artwork, create the identity of the company or product based on visual identity concept that you have created previously. Designing stationery for print also allows you to experiment with different paper stocks, inks and printing process to create a good quality and impressive artwork.