Basic Graphic Design

WHAT IS GRAPHIC DESIGN ?

The art or profession of visual communication that combines images, words, and ideas to convey information to an audience.

History Of Graphic Design (Timeline)

15,000- 10,000 BC : Lascaux caves pictographs.

3 600 BC : Blau monument.

105 AD : Ts 'ai Lun credited with invented paper.

-Ts'ai Lun-

1045 AD : Pi Sheng invebts moveable type.

-Pi Sheng-

-Moveable Type-

1276 : Paper mill in Fabriano, Italy.

1450 : Johann Gensfleisch zum Guntenburg perfected printing book.

-Johann Gensfleisch-

-Printing Book-

1460 : Albrecht Pfister the first to add illustrations to printed book.

-Albrecht Pfister-

-Illustration Printed Book-

1470 : Nicolas Jenson sets news standard for Roman type.

-Nicola Jenson-

-Roman type-

1530 : Claude Garamond open first type foundry.

-Claude Garamond-

-Foundry Font-

1722 : First Caisson Old Style font developed.

1760 : Industrial Revolution begins.

1796 : Author Aloys Senefelder develops thography.

-Aloys Senefelder-

-Thography-

1800 : Lord Stanhope invents first press made of all cast- iron parts.

-Lord Stanhope-

-Printing Press Made-

1816 : First Sans Serif font makes subtle entrance in a book.

1861 : Williams Morris set up an art- decorating firm.

-William Morris-

- William Morris's Design-

1880 : Development of halftone screen allow for first photo printed.

1890 : Art Nouveau movement begins and changes design.

1917 : James Montgomey Flagg designs army poster.

1919 : The Bauhaus is founded.

1932 : Stanley Morison overseas design of Times New Roman font.

-Stanley Morison-

-Times New Roman font-

1940 : First isue of Print Magazine printed.

1956 : Paul Rand designs IBM logo using City Medium typeface.

1957 : Max Medinger design helvatica.

-Max Medinger-

1957 : First issue of Communication Art printed.

1969 : Douglas Engelbart develops first computer mouse.

-Douglas Engelbart-

-Computer Mouse-

1984 : Apple release first Macintosh computer with bibmap graphic.

1985 : Manhattan Design creates MTV logo.

1990 :Photoshop version one released.

1990 : Tim Berners Lee develops World Wide Web (WWW) and HTML.

Now the 21st Century :

- Compaign Poster. 

- Movie Animations.

- Video Games.

- Outdoor Advertisement.

- Electronic Interfaces.

- Movie Poster.

TASK 1:

1) What Is Logo ?
- A logo is a design symbolizing ones organization. It it a design that used by an organization for its letterhead, adversiting materials and sign as an emblen by which the organization can easily be recognized.

2) What Is Icons/ Symbol ?
- Icons is a image, a small picture or object that represents a file, program, web page or command. Icons help you execute commands, open programs or documents quickly.
- Symbol is something that represents something else by association, resemblance, or convention especially a material object used to represent something invisible.

-Icon-

-Symbol-

3) What Is Websites ?
- A websites is collection of web pages (documents that are accessed through the internet) on WWW (World Wide Web). Its containing several subject or company.

4) What Is Corporate Stationery ?
- Corporate stationery is a common item branded by companies. Branding included placing your brand name, logo, tagline and other symbols on notepads, business card, letterhead and envelops. To promote your brand and establish a profesional image.

5) What Is Advertisement ?
- Advertising is a mass media content intended to persuade audiences of readers, viewer or listeners to take action on products, services and ideas.




6) What Is Book Design ?
- Book design is art of incorporating the content, style format, design and sequence of the various components of a book into a coherent whole. Most books will have at least a front and back cover, tittle page and body text.

7) What Is Brochures ?
-A brochure is a pamplet or booklet that usually has many pictures and information about a product.

8) What Is Billbroad ?
- Billbroad are advertisement that provide information, services and causes to passing vehicles. These large format out of home advertising structures, typically found in high traffic areas and are viewed at distances of 50 feet or more.

9) What Is Product Packaging ?
- Product packaging is the technology of enclosing or protecting products for distribution, storage, sale and use.

10) What Is Poster ?
- Is a "public" piece of paper conveying information through text (words) and graphic images (symbols or pictures). It's usually designed to be displayed vertically on a wall or window and is large enough to be seen and read from a relatively short distance.

11) What Is Greeting Card ?

- Greeting card is a folded card bearing a message of greeting, congratulation, or other sentiment usually sent or given to someone on a special occassion or holiday.

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HAND- ON EXERCISE 

Look at ads, magazines, brochures, logos and other printed project and try identify the element of design. Give note to every sample of work.

1. Shapes ( From ancient pictographs to modern logos, shapes are at the root of design. They are used to establish layouts, create patterns, and build countless elements on the page. )

- Oval

- Rectangle

- Circle

2. Lines ( Used to divide space, direct the eye, and create forms. This can of course go much further, with curved, dotted, and zigzag lines used as the defining elements on a page and as the basis for illustrations and graphics. Often, lines will be implied, meaning other elements of design will follow the path of line, such as type on a curve. )

- Straight

- Curved

- Thick

- Thin

3. Colors ( An interesting element of graphic design because it can be applied to any other element, changing it dramatically. It can be used to make an image stand out, to show linked text on a website, and to evoke emotion. )

- CMYK ( Black, Yellow)

- White 

4. Type

- Typography ( Can take you back to a different time, set a mood, set a tone of voice, organize pages, create unity between objects etc. )

- Type ( Is one of the primary elements in corporate identify. )

5. Art, Photos, Illustration

- Packaging

- Illustration ( Is a way of obstacting ideas and representing them. )

6. Texture ( Is the look or feel of a surface. You can add richness and dimension to your layouts with texture. Visual texture creates an illusion of texture on a printed publication or web page. Texture can create mood, personality and provoke emotion. )

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TASK 2 : Writing/ Research

Find an artist reference.
- Biblography
- Artist Statement
- Artist's Artworks with Detail

This is time for your opinions to shine through. Write in sentences or summary.
1. What did you like or dislike about this art work ?
2. How successful do you think the artist was ?


OLEG SHUPLYAK

Oleg Shuplyak was born on September 23, 1967, in the Ternopol region of the Ukraine, Shuplyak studied architecture at the Lviv Polytechnic Institute. His passion was always painting, however, and he has used the technical precision of an architect to create these intriguing optical illusions. Often his pictures depict famous historical figures like Charles Darwin, Vincent van Gogh and William Shakespeare. The works are similar to those of the famous Mexican artist Octavio Ocampo, who is well known for evocative paintings in which detailed scenes weave together to create larger images.

".."

"Self Portrait" by Oleg Shuplyak

1. I like this art work because the pictures are brilliantly and evocatively multilayered with uncommon depth. He creates all kinds of beautiful paintings, it was his talent of transforming his works of art into optical illusions that really caught my eye. Objects and characters in his paintings are aligned perfectly in such a way they create outstanding illusions that are easily spotted. I find his art fascinating, and having seen some pretty awesome optical illusions in the past, I have to say his works are some of the best I've ever come across.


ABDULLAH ARIFF

Abdullah Ariff was born in Penang in 1904. He was a self-taught artist and was an art teacher at the Anglo-Chinese School,Penang  (presently known as Methodist Boy's School). In the 1920s, there was no local art group and the only organised art group at that time consisted of expatriate Europeans  (mostly English housewives ) who called themselves the " Penang Impressionists ". Asians were not allowed to join the exclusive group which was a reflection of the prevailing colonialistic imperialism then. However Abdullah Ariff was admitted into the group in the mid-30s because his services as an art instructor were needed. The " Penang Impressionists " disbanded before the beginning of the 2nd World War, never to be reformed.

      Abdullah Ariff was acknowledged with Yong Mun Sen, as a pioneer of watercolour painting in Malaysia. He was especially well-known for his meticulous masterful handling of the medium. Compared to Mun Sen, his works are more 'European' in outlook and approach, and his paintings appear to have more crowded details. A dedicated teacher, he was well-respected amongst the artistic community in the northern states.

Lone Fisherman Cottage

Type : Water Colour

Dimension : 37 X 54  cm

Price : RM 100, 000. 00

1. I like this artwork because if we see the if we look at the picture, we do not notice the existence of the two people in the picture. In pictures intricately painted paintings. Abdullah Ariff, a man who can use water colors appropriate to the circumstances. In addition, this artwork also delicate eye viewer.


SHIA YIH YIING

Born in 1966, Shia Yih Ying is a Malaysian fine artist from Kuching, the state capital of Sarawak. Her early education in art was from the Malaysian Institute of Art where she obtained her Diploma in Fine Art. Since then, she has been actively involved with the Malaysian art scene where her work has traveled across the region. Her body of work encircles around culture and heritage where elements of traditional clothing and such can be clearly seen.

Monumental Abundance I & II (2006)

Type : Acrylic on Canvas

Size : 122 cm X 91 cm

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TASK 3: QUOTE DESIGN

After my lecturer comment the first quote design I did :

JULIA CHILD is popular television chef and author. Julia Child was born on August 15, 1912 in Pasadena, California. In 1948, she moved to France where she developed a penchant for French cuisine. With a goal of adopting sophisticated French cuisine for mainstream Americans, she collaborated on 2 two- volume cookbook called Mastering the Art of French Cooking, which was considered groundbreaking and has since become a standard guide for the culinary community. She also become a television icon with her popular cooking shows such as The French Chef. Julia Child was also the inspiration behind the 2009 film Julie & Julia, which was based on cooking blog by Julie Powell.

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FINAL TASK

Backgroud Study.

I'm love art. Especially, for doodle style. I like this thing since I 17 years old because I alwayssaw the blogger make their own doodle. I use this doodle to express myself. I just came from Kedah that why I put the Kedah Signboard. I put natural element in my artwork such as coconut tree and cloud.

My Objective.

- To

- To

- To

Object.

- Goemetric Tool.

- Pen Tool.

- Type Tool.

- Eyedropper Tool.

Technique.

- Adobe Illustrator.

Conclusion.

In our daily life, all people have their own talented. We need to express our talented and keep the artwork until we grow up. For myself, talented is different with each other especially drawing. Imagination and creativity is important to all graphic designer. Imagination is the only way to get more idea to create something. I hope one day I will become a successful graphic designer and make a beautiful detail of my artwork.